| VEVO LAUNCHES NEW SERIES, “EXTENDED PLAY”NIALL HORAN CONTINUES NEW VEVO FRANCHISE WITH LIVE PERFORMANCE OF “MELTDOWN |
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| WATCH “MELTDOWN” – EXTENDED PLAY Vevo, the world’s leading music video network, announces the launch of their new live performance series, “Extended Play,” with a special performance of “Meltdown” from Niall Horan’s new album The Show. “Meltdown” follows Niall’s previous Extended Play performance of “You Could Start A Cult,” as well as his 2019 studio performances of “Nice to Meet Ya” and “Put A Little Love On Me.”“Performing live is my favorite thing to do.” says Niall Horan, “To bring the songs I’ve spent so much time with, seen through from start to finish is an amazing feeling. Shooting these performances with Vevo was a really special experience. I was able to go back to the place where I made the music, an area of California I adore and have spent a lot of time in over my career. To have these big songs played in an intimate setting is beautiful to me.”Extended Play is a multi-song performance capture shot in existing locations that realize the vision of an artist’s project. The series begins in an anchor space and steadily works through different locations, showing viewers the evolution of the music through creative workflow. Through artists’ close collaboration with Vevo’s team, Extended Play marries the art of songwriting with breathtaking visual settings for a series of bespoke performances. Specifically tailored to the artist’s aesthetic, Niall’s “Meltdown” performance sees him descending the staircase of a California estate, a perfectly curated gallery wall behind him. Niall settles into a chair with his guitar, sunlight streaming through the windows illuminating the space. The camera pans around to show a number of musicians accompanying him all around the house, filling the downstairs to the balcony. The song builds into a crescendo, with everyone working together to bring a soft harmony to the space.“We’re thrilled to be able to launch this new series with Niall Horan. When we were selecting our first artist for Extended Play, we knew we needed a unique talent that checked a long list of boxes, and Niall was the perfect fit: a deeply gifted songwriter and proven performer who was looking for new and exciting ways to connect with his fans” says JP Evangelista, SVP, Content, Programming & Marketing, Vevo, “Extended Play is a tribute to the candid and often unseen moments that contribute to superstardom: the jam sessions, the reworking of lyrics, the tinkering of arrangements and tweaking of melodies. It’s an opportunity for artists to articulate the deeper meaning behind their art and linger in a certain vulnerability while doing so, which can be a difficult task for those who are “on” when performing. We knew that Niall would be up to the challenge, and he did so beautifully.”“At the heart of this new series is the artist’s intention and their willingness to draw their listeners close to witness both contemplation and the process of creating something new that goes out into this wild world.” says Executive Producer, Chris Pereira, Vevo, “It was important to us that we worked with an artist who understood the very particular vision we were trying to capture: the intimate, behind-the-scenes moments that are paramount to making the bigger, show-stopping moments of careers happen. While these “in-between” times are often quieter, there is always an incredibly distinct allure to that quiet – this is when artists can truly be themselves, and that’s the true beauty in Extended Play.” ABOUT VEVO: Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, and Vewd.ABOUT NIALL HORAN: On his third album The Show, released via Capitol Records June 9, Niall Horan matches the pure emotion of his globally beloved past work with a powerful new element of soul-searching reflection. Lead single “Heaven” ranked as the highest new entry on both the Global & US Spotify charts. And it’s Niall’s highest volume streaming day of his solo career. The Show is an endlessly spellbinding statement on following your heart to its absolute truth. Niall will embark on a global headline tour next February. Due to the high demand for tickets – over half a million sold to date, resulting in numerous sold-out shows around the world – additional dates have been added to “THE SHOW” LIVE ON TOUR 2024, including a July 28, 2024 show at The Kia Forum in Inglewood, CA. Tickets are available at www.niallhoran.com. |
